The (Not) Impossible Task of Recruiting Gen Z to Insurance 

I have a revelation to make that might cause you to question reality.  

But I don’t have one Gen Zer on my staff…. I have two! 

How did I pull off this incredible feat? Well, it may not be as hard as you think it is. Gen Z, like all generations before them, has its preferences. In today’s blog, I’ll go over what can make your insurance agency a desirable landing spot for Gen Z 

It’s Not All About The Benjamins 

Yes, money matters.  

But Gen Z’s priorities lie elsewhere.  

They need to have purpose, and not only that, but a clear trajectory.  They want to be able to feel good about their work and who they work for. Gen Z wants their values to be aligned with those of their employer.  The work must have meaning to them, or they will be unmotivated and disengaged.   

When recruiting Gen Z, be sure to emphasize the importance of their work and how integral it would be to the company. Show them that there is a path to success and that they are not just filling a seat.  

Give them purpose 

Remove the Bottlenecks 

Gen Z isn’t lazy, they value efficiency.  

Insurance doesn’t have a reputation for ease of use or being a smooth process. This also applies to working in the insurance industry. It is up to agencies and underwriting companies to dispel that notion.  

If you still aren’t paperless, for example, you might want to forget about recruiting Gen Z.  As a generation that grew up in an already digital world, Gen Z won’t be receptive to an analog work environment.  

Your office has to be equipped with the technology needed to make sure a Gen Z employee is set up for success.  This isn’t just about catering to Gen Z; it’s ensuring that your business keeps up with the demands of current client expectations. Gen Z understands the importance of removing obstacles for your customers.  

Another bottleneck, Gen Z has no interest in?  

Overcomplicated org charts.  

Gen Z doesn’t favor working in an environment where decisions are delayed due to going through several layers of approval. It goes back to their input feeling valuable but also shows their dedication to getting things done efficiently. Anything that needlessly delays the end result is unnecessary to Gen Z.  

Change The Perception 

Throughout this blog there has one common theme, the elephant in the room. 

Perception is reality and the reality for the insurance industry is that it is not very appealing for Gen Z. 

But that can change.  

The insurance industry can make the effort to change that perception. All it takes is time, dedication and yes, social media.  Gen Z views insurance as an antiquated, analog industry? 

Prove them wrong.  

It’s up to the industry to show Gen Z that there is more to insurance than just sales. Insurance is a multilayered industry, with a bevy of different opportunities. There is so much growth our industry can offer, but it is not being communicated effectively.  

That’s where social media comes in. 

Meet Gen Z where they are and show them the possibilities. Make content about the flexibility that insurance offers, the different skills that can be honed, and the growth that insurance can provide.  Do it in a personable and fun way. Connect with them so they have something they can latch on to.  

Dispel the myth that insurance isn’t their future.  

As you can see, there is a way to entice Gen Z into insurance offices. But it takes insurance companies taking a hard look at themselves and understanding how they may be limiting their own appeal.  You can have Gen Z on your staff.  

It’s only impossible if you don’t see the possibilities.